The ebook will detail why professionals should invest in messaging-focused technology and why it yields more benefits for the consumer and business. The document aims to outline that while opening a messaging channel is the correct decision, simple connector options are short-term solutions to what will be a long-term B2C communication channel switch.

This guide will walk you through; why messaging is worth investment, why basic messaging projects fail to impress, what is the correct technology, why certain technology performs better, and real-world results of using messaging-centered tech.