Recent shifts in customer expectations and behavior have accelerated the trend towards conversational banking. As customers take their transactions from the branches to the digital channels, they are embracing messaging in a whole new way.
This report is an in-depth look at conversational applications-the technology behind a new type of banking experience. What they are, why they matter, and how global banks use them to add value to their business models.
This guide will be useful for anyone interested in business-to-consumer (B2B) communication in banking and how it is evolving. It is particularly relevant to ecommerce professionals in the following roles:
Customer Experience Managers
Heads of Operations and Digital