Recent shifts in customer expectations and behavior have accelerated the trend towards conversational commerce. As shoppers move away from brick and mortar stores, experience brand app fatigue, and look for more connected experiences, they are embracing messaging in a whole new way.

This report is an in-depth look at conversational applications--the technology behind a new era of connected commerce. What they are, why they matter, and how global brands use them to add value to their business models.