Guide overview
The guide will detail why companies should invest in messaging-focused technology over simply using connector options within their existing CRM.
A CRM is a great choice to test and open a messaging channel, however, it is a short-term solution to a long-term challenge.
This document will discuss the limitations of CRMs as messaging technology (both in terms of UX and Automation) and how they are comparatively expensive when evaluated against messaging-dedicated solutions.