Quick Read: Executive Overview
An executive guide on why using a CRM to deliver messaging channels is an expensive and inefficient technology choice.
The guide will detail why companies should invest in messaging-focused technology over simply using connector options within their existing CRM.
A CRM is a great choice to test and open a messaging channel, however, it is a short-term solution to a long-term challenge.
This document will discuss the limitations of CRMs as messaging technology (both in terms of UX and Automation) and how they are comparatively expensive when evaluated against messaging-dedicated solutions.
This ebook will be relevant to anyone with an interest in B2C communication and customer experience. However, it is primarily aimed at the following professionals:
Customer experience managers
Procurement and operations professionals
Customer service professionals
Heads of innovation