Quick Read: Executive Overview

Why you can't scale messaging with a CRM 

An executive guide on why using a CRM to deliver messaging channels is an expensive and inefficient technology choice.

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Guide overview

The guide will detail why companies should invest in messaging-focused technology over simply using connector options within their existing CRM. A CRM is a great choice to test and open a messaging channel, however, it is a short-term solution to a long-term challenge.

This document will discuss the limitations of CRMs as messaging technology (both in terms of UX and Automation) and how they are comparatively expensive when evaluated against messaging-dedicated solutions.

Who is this guide for?

This ebook will be relevant to anyone with an interest in B2C communication and customer experience. However, it is primarily aimed at the following professionals:

Customer experience managers

Procurement and operations professionals

Customer service professionals

Heads of innovation

Learn how to deploy a messaging channel efficiently and cost-effectively

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