On-demand webinar

The role of WhatsApp in building better customer experiences

An expert discussion about the impact of messaging on both current and future strategies for customer support, sales, and communications.


  • Elena Serrano Garcia

    Innovation Project Manager at Bankia
  • Marta Lopez

    CCO at Webhelp
  • Vanessa Goslow

    Head of Revenue at Hubtype

Webinar overview

A panel discussion with leading industry experts to explore the growing importance of messaging apps and the critical role it has been playing in customer experience strategies. Specifically, they discuss the current role of messaging and how it will evolve in the coming years.

Finally, our speakers review current companies with advanced systems already in place and predict what technologies will be integrated with messaging to create more complete experiences for consumers.

Who is this webinar for?

This webinar will be useful for anyone interested in customer experience technologies and their impact on the business, and who wants to further develop their customer communication strategy.

However, generally, it will be most applicable to people working in the following roles:

  • Customer service professionals
  • Innovation managers
  • Heads of Operations and Digital

Find out how messaging will change B2C interactions.

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